Customer Relationship Management (CRM) is a channel within Online Marketing, goal to manage customer base to achieve customer conversion and customer retention including Email Marketing and Mobile Marketing (SMS and App Push Notification)
Responsibility :
- Ownership, maintenance, and development of our CRM systems and tools
- Campaign planning & execution: Responsible for conceptualizing & managing a diverse range of customer conversion & retention campaigns & initiatives
- Responsible for daily Email, Push App Notification schedule delivery - including briefing, creative sign off, deployment and reporting in agreed timelines
- Develop and execute test and learn strategy to optimize communications effectiveness
- Draw insights & present results clearly (to facilitate sound decision making on next steps)
- Special projects: Participate in a variety of special projects both at local and regional scale
- Customer focus: Work with other departments outside of Marketing including Product Management, Customer Service, Customer Experience, and Operations to develop & maintain a customer-focused attitude toward activities, concentrating on those that most strongly contribute toward improving
Requirements:
- Data driven, strong analytical, technical and mathematical abilities
- Strong proficiency in Excel & other MS Office programs
- Understand core of customer relationship
- Effective verbal & written communication internally & externally
- Experience in producing creative content is a plus
- Quick learner, organized and detail-oriented
- Hard-working, can-do attitude and proven leadership
- Able to effectively prioritize workload, set up systems to organize and manage administrative work
Please send CV to: [email protected]
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Thanh Tường tổng hợp
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