ZALORA Việt Nam, một thành viên của Central Group Việt Nam, được thành lập tại Việt Nam vào tháng 7/ 2011, thuộc Central Group - Tập đoàn bán lẻ hàng đầu trong khu vực. ZALORA.vn là một trang web mua sắm trực tuyến chuyên kinh doanh trong lĩnh vực thời trang. Trang chuyên cung cấp các thương hiệu thời trang nổi tiếng thế giới và Việt Nam.
1. Description
Role : Customer Relationship Management (CRM) Intern
Department : Marketing
Level : Intern
Report to : CRM Channel Lead
Allowance : VND3,000,000/month
Location : Ho Chi Minh City
2. Job Summary
CRM is a channel within Online Marketing responsible for customer conversion and customer retention via email marketing and mobile marketing (SMS and App Push Notification)
We’re looking for a data-savvy and creative marketing intern to deliver the best shopping experience and engagement to our customers. You’re perfect for the job if you
• Enjoy writing and passionate about fashion and e-commerce
• Thrive in a fast-moving organization
• Are able to multi-task and are detail-oriented
• Want to gain hands-on experience with content strategizing and executing of CRM programs
3. Responsibility
• Assist in Email Marketing, Push App Notification – Involved in strategizing, conceptualizing, executing and reporting on CRM email programs. Work closely with marketing team to optimize the email channel in driving engagement and revenue.
• Assist in analytics & customer behavior – Review campaign metrics and performance. Provide customer behavior insights and leverage on these to increase targeting.
• Keep abreast of trends and best practices in CRM to enhance effectiveness and efficiency of campaigns.
4. Requirements
• Attention to details
• Possess excellent command of English and has a strong flair for writing
• Strategic thinker with strong analytical and creative problem-solving skills
• Strong conceptualization skills, both visual and writing with a good eye for fashion
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