Hiện nay, nhiều bạn mắc phải vấn đề học từ vựng tiếng Anh, học trước quên sau, chưa kịp nhớ đã quên. Việc khó khăn này là do các bạn chưa có phương pháp học hiệu quả cũng như chưa có cách hệ thống được kiến thức từ vựng. Sau đây Edu2Review sẽ cung cấp cho các bạn những mảng từ vựng thường gặp trong bài thi TOEIC.
Từ vựng trong mảng Marketing
1. Niche market: a small area of trade within the economy, often involving specialized products (thị trường hẹp nhưng sinh lời cao)
Ví dụ: Lotus make luxury cars for a small but significant niche market.
2. Entry level: the lowest level of an organization, type of work (mức việc cho người mới bắt đầu)
Ví dụ: E- commerce is presenting a lot of new jobs at entry level.
3. Market segment: a group of possible customers who are similar in their needs, age, education.. (phân khúc thị trường)
Ví dụ: Tablet computers are aimed at the home user market segment.
4. Advertising budget: An advertising budget is an estimation of a company’s promotion expenditures over a period of time (ngân sách quảng cáo)
Ví dụ: Advertising budget is often the first to be developed in a business
5. Shelf life: the length of time that something remains useful, popular, or successful
Ví dụ: these days many marriages have a fairly short shelf life.
6. Sales charges: an additional amount of money that you pay when you buy shares, insurance, or other financial products from broker
Ví dụ: Thousand of people talking out pensions have been hit by crippling sales charges
7. Sales target: the specified amount of sales that a management sets for achieving or exceeding within a specified timeframe (mục tiêu doanh thu)
Ví dụ: sales targets are apportioned among different sales units such as salesperson, distributors, agents…
8. Slogan: a short easily remembered phrase, especially one used to advertise an idea or a product (khẩu hiệu)
Vd: A campaign slogan
9. Leaflet: A piêc of paper that gives you information or advertises something (tờ rơi)
Ví dụ: a leaflet about the new bus services came through the door today.
10. Trademark: A name or symbol on a product that shows it wa made by a particular company, and that it cannot be used by other companies without permission (thương hiệu)
Ví dụ: Nike is a registered trademark.
11. Brand: a type of product made by a particular company (nhãn hiệu)
Ví dụ: when I go to a supermarket I usually buy own brands.
12. Distribution: the process of giving things out to several people or spreading or supplying something (phân phối)
Ví dụ: we could reduce our costs by developing a more efficient distribution network.
13. Swot analysis: swot analysis is a process that identifies the strengths, weaknesses, opportunities and threats of an organization ( phân tích Swot)
Ví dụ: Swot analysis needs to be kept specific by avoiding gray areas and analyzing in relation to the competition.
14. Portfolio: a collection of drawings, documents.. that represent a perosn’s, especially an artist’s, work (danh mục)
Ví dụ: a large company that handle mutual funds had discovered several thousand dollars missing from its clients.
15. Term: fixed period of time that something lasts for (giai đoạn)
Ví dụ: the government’s term of office expires at the end of the year.
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Kim Ngân tổng hợp
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